Tuesday, September 9, 2008

E-Ink Makes News

Plastic Logic is showing off its new e-newspaper reader at Demo Fall today. The black and white, E Ink device features a wireless link to download content and a display more than twice the size of the Kindle and one-third the thickness.

The size of a piece of copier paper, it can be continually updated via a wireless link, and can store and display hundreds of pages of newspapers, books and documents.

Richard Archuleta, the chief executive of Plastic Logic, said the display was big enough to provide a newspaperlike layout. “Even though we have positioned this for business documents, newspapers is what everyone asks for,” Mr. Archuleta said.


The Plastic Logic reader is scheduled to ship in the first half of 2009. Final pricing will be announced when the product ships; but the Company expects it to be competitively priced among e-reading products.

A number of newspapers offer electronic versions through the Kindle device; The NY Times on the Kindle costs $14 a month, similar to the cost of other papers.

Today Google announced an initiative with newspaper publishers to digitize millions of pages of news archives. You’ll be able to explore this historical treasure trove by searching the Google News Archive or by using the timeline feature after searching Google News.

Zillow.com, which in November 2007 teamed up with a consortium of newspapers to carry their listings on its real-estate site, has now expanded that deal to include the sale of ads on each other’s sites. The newspaper consortium includes 11 major newspaper companies, including the Hearst, MediaNews Group, and E.W. Scripps.

Esquire magazine in its latest issue features an e-ink promo to celebrate its 75th anniversary and an advertisement for the new Ford Flex crossover. The e-ink ad shifts colors to illustrate the car in motion at night.

Esquire is printing 100,000 copies of the October issue with the special cover, which will sell for $5.99 - $2 more than the standard $3.99 cover price - at Borders and Barnes & Noble stores and certain newsstands. Without the e-paper cover, single copies of the anniversary issue will sell for $4.99. Esquire’s total monthly circulation is roughly 725,000.

A Newspaper Association of America graph shows a decline in paid readership every year beginning in 1993 when the total was a little more than 62.5 million. That shrunk to about 53.2 million in 2006.

Total newspaper advertising revenues fell by $3 billion in the first six months of this year to $18.8 billion, the lowest level in a dozen years, according to the Newspaper Association of America. Ad revenue is four-fifths of a daily paper’s income.

This quarter, newpapers recorded a record 14% sales plunge and the first-ever drop in online sales. For the entire first half, online sales rose a modest $35 million, or 2.3%, to a bit less than $1.6 billion.

By the year 2020, print ad revenue will be about half what it is today, while online ad revenue will be more than 10 times what it is today, says one industry observer.

No comments: